Food enrichment from Portugal
2014-03-10


Ventrusca Tuna Fish, illustrated by André Letria, product of JOSEgourmet www.josegourmet.com/en

Not long ago Colin McDowell wrote an article on fashion illustration for Business of Fashion. I read that article with great pleasure and agreed completely with him that "in a photography-saturated age, perhaps it’s time to recapture the power of great fashion illustration." He also argues that although there is great new talent out there they are given alarmingly few opportunities in mainstream fashion media.

To make my point with the tuna fish package is quite simple: illustration does attract consumers. It has playfulness, colours, sometimes a certain rapidity, all things that feed the inner child in us. Maybe it's time to use (fashion) illustration in new ways, in new products.


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